The number of plant-based products available in the United States is sky-rocketing (have you seen Silk’s new oat milk yogurt?), but that doesn’t mean there isn’t room for a UK-based company to shake up the market.
Since 2016, The Meatless Farm Co has made it its mission to help people reduce their meat consumption with a range of healthy, wholesome plant-based products made from high-quality, non-GMO ingredients. And now it’s making its way into 450 Whole Foods locations across the country.
“It’s an exciting time to introduce The Meatless Farm Co to our U.S. shoppers, as plant-based is without a doubt one of the most innovative categories in retail, and gaining more and more traction with consumers,” said Parker Brody, Global Grocery Category Merchant for Whole Foods Market, in a press release. “We know Meatless Farm’s products will resonate with our U.S. shoppers, many of whom come to Whole Foods Market looking for new, delicious products that meet not only their food preferences, but also those of their friends and family. We’re proud to have them joining our shelves.”
Right now, there are two products available: The Plant-Based Meat-Free Burgers ($6 for two) and the Plant-Based Meat-Free Ground ($8 for a 14-ounce package). And because they officially hit the fresh food aisle at Whole Foods on August 5, you can already stock up. Being plant-based is just getting better and better.