impossible whopper burger king

I’ve already fallen for so many April’s Fools jokes today—like Caulipower’s cauliflower milk, for example. Which, weirdly enough, actually doesn’t sound too bad. (Think of all the calcium!) But two companies decided they didn’t want to play with anyone’s emotions over the next 24 hours—well, not in a bad way, at least.

Thanks to a new partnership between Impossible Foods and Burger King, you’ll soon be able to score an Impossible Whopper at Burger King. According to the New York Times, starting today, it will be rolled out at 59 different locations in St. Louis, Missouri—and if things go as planned, you can expect to be able to grab it nationwide soon. Obviously it’s bad timing that this news is coming out today, but this is reality, people. Getting your fast food fix on the road is about to become easier than ever.

Not only will offering Impossible Burgers at Burger King be a great move for the environment, but also your health. Sure, it’s fast food. But compared to a regular Whopper, it has 15 percent less fat and 90 percent less cholesterol. Yeah, that’s huge—especially since the taste is nearly identical.

“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” said Fernando Machado, Burger King’s chief marketing officer. “I have high expectations that it’s going to be big business, not just a niche product.”

Here’s to hoping the Impossible Whopper expands across the country ASAP. Otherwise you better believe I’ll be making my way to St. Louis to grab one in person.

No Comments Yet

Leave a Reply

2019 © herbivore times. all rights reserved.