Impossible Foods changed the game with its almost-too-real-to-eat beef patties. Now, in addiction to the Impossible Burger, comes the company’s latest release: Impossible Pork. The new plant-based protein debuted at CES 2020 this week, and—just like the beef option—it comes as a ground meat that mimics the taste and texture of real pork.
“Beef is popular around the world, but in many cultures, the most popular and familiar and common dishes use pork as the main source of meat,” said Pat Brown, founder and CEO of Impossible Foods, in a video. “It’s an amazingly delicious product that consumers around the world who love dishes that are traditionally made with pork will finally be able to serve to their families without the catastrophic environmental impact.”
If you’re already excited to get your hands on the new product, you don’t have to wait. Impossible Foods is partnering with Burger King (for the second time!) to launch the Impossible Croissan’wich, which will feature Impossible Sausage. Right now, it’s set to hit menus later this month for a limited time in Montgomery, AL, Savannah, GA, Springfield, IL, Lansing, MI, and Albuquerque, NM. The sausage is vegan, but the rest of the sandwich is not. (Pro tip: Order the patty by itself to eat alongside the accidentally-vegan French toast.)
Plant-based beef and pork is just the beginning for Impossible Foods, though. The company also revealed at CES that it’s testing a meatless fish and bacon for a future release. “Our mission is to completely replace animals in the food system by 2035, and expanding our impact globally is a critical part of that,” Brown said. No doubts here.