Today is the big day. After months of anticipation, the Impossible Burger is finally making its grocery store debut.
It’s just been announced that the product—which comes as a ground meat-style in a 12-ounce package—is now available at 27 different Gelson’s Markets locations in Southern California. You can find it in the meat cases (both fresh and frozen!) for $8.99, and right now, customers are limited to 10 packages per visit.
“Three years ago, we introduced plant-based meat to top chefs in America’s most important restaurants. They consistently told us that the Impossible Burger blew them away,” said Dr. Patrick O. Brown, Impossible Foods’ CEO and founder, in a press release. “We can’t wait for home cooks to experience the magic, whether using Impossible Burger in their family favorites or inventing new recipes that go viral.”
A 4 oz. serving of the ground Impossible Burger meat contains 240 calories, 0 mg of cholesterol, and 14 grams of fat, which is pretty solid considering the same amount of ground beef from cows contains 290 calories, 80 mg of cholesterol, and 23 grams of fat. And you can use it the exact same way, creating everything from burgers (duh!) and chili to lasagna, meatballs, and more.
Even though the Impossible Burger is only available at Gelson’s at the moment, get ready: The company is planning on bringing it to additional retailers later this month.
View this post on Instagram
Announcing Mission IMPOSSIBLE… the worldwide debut in grocery stores! Find Impossible Burger in a 12 oz retail pack only at your local Gelson's starting tomorrow, 9/20. . Visit gelsons.com to learn more. . . . @impossible_foods #impossiblefoods #impossibleburger #cookimpossible #gelsonsexclusive #gelsonsfirsttomarket #worldwidedebut #gelsonsimpossible #impossibleatgelsons