Yes, the future is officially here. Reebok just announced they’re coming out with the first-ever plant-based athletic shoe this fall, and get this: it’s made from organic cotton and corn.
As part of their new Cotton + Corn initiative, the Reebok team has decided it’s time to create eco-friendly products that are not only created from plants, but can be composted after you’re done wearing them.
“Reebok is trying to clean up the entire life cycle of shoe making: from what shoes are made of to where they end up,” Bill McInnis, vice president of Reebok’s Future Team, said in a press release. “Typical shoes are made from oil-based plastics that can sit around in landfills for hundreds of years when you’re done with them. We’re focusing on creating shoes made from things that grow, made from things that bio-compost, made from things that can be replenished.”
Although this is Reebok’s first step into a more plant-based future, it’s something the company is dedicated to making the norm.
“This is just the beginning for Reebok,” McInnis said. “We now have the formula to replicate this across a range of sneakers. This is the blueprint for a lot of shoes to come.”